Masser Family of Companies is bringing patriotic flair to the produce department this summer with the launch of a limited-edition red, white, and blue petite potato pack in honor of America’s 250th anniversary.
Timed for peak summer selling, the USA-grown potato assortment gives supermarket produce teams a fresh seasonal merchandising opportunity tied to cookouts, holiday gatherings, and the countdown to the Fourth of July. The colorful mix of petite red, white, and blue potatoes delivers a strong visual impact on display while connecting shoppers to a local story rooted in Pennsylvania agriculture.
The patriotic potato lineup will be available nationally in stores throughout the summer and is ideal for grilling, entertaining, and seasonal favorites like Red, White and Blue Potato Salad, Grilled Red Potato Skewers, and Grilled Potato Bake.
Masser, an eighth-generation farming company with roots dating back to 1754, launched the specialty packs to celebrate Pennsylvania’s role in America’s 250th anniversary and spotlight the state’s long-standing agricultural heritage.
As the first official state partner in the national America250 effort, America250PA is honoring Pennsylvania’s history, culture, and future through events, programs, and partnerships across the Commonwealth.
“The Masser family has been farming potatoes in the United States for eight generations, and we’re proud to celebrate this historic milestone alongside America250PA,” said Dave Masser. “Pennsylvania’s farmland has shaped our family and our farming for generations. This limited-edition pack is a meaningful way to celebrate that heritage while giving shoppers a fun, fresh addition for summer meals and celebrations across this great country.”
