Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Ehara) will release “Jagabee Hokkaido Scallop Butter Flavor,” a regional flavor from Hokkaido, as part of its “Jagabee” series, which offers the taste of potatoes and a unique texture, at convenience stores nationwide for a limited time starting September 14, 2026 (Monday).
*This product contains 0.02% scallop powder made from scallops sourced from Hokkaido.
*This product contains 0.02% Hokkaido-produced butter as butter powder.
“Jagabee” is a popular brand launched in 2006, focusing on the flavor of potatoes, using whole potatoes with the skin on, and offering a unique crispy-yet-fluffy texture that is very pleasant to eat.
Starting in June 2026, we will be launching a new series called “Regional Flavors,” exclusively at convenience stores, allowing consumers to easily enjoy the unique flavors of each region with Jagabee.
The second in the series, “Jagabee Hokkaido Scallop Butter Flavor,” focuses on the combination of scallops and butter, a popular Hokkaido delicacy. The flavor of fragrant grilled scallops melted with butter perfectly complements the potatoes, creating a dish that embodies the charm of Hokkaido. Scallops harvested along the Okhotsk Sea coast of Hokkaido are in season around autumn. Enjoy this delicious flavor, perfect for the “autumn appetite,” with Jagabee.
โThe concentrated umami of Hokkaido scallops is combined with rich Hokkaido-made butter to enhance the deliciousness of the potatoes. The scallops, which are grilled to a crispy, fragrant crisp on the outside and tender on the inside, are coated in butter, creating a luxurious taste unique to Hokkaido.
โThe packaging features autumnal yellow and orange as its base colors, with a large image of grilled scallops and melted butter to convey a sense of regional flavor and quality. An illustration of “Potta,” the “Jagabee” character, strolling through a farm is also included, making the design clear that it is a local specialty.
