Cob, a new brand redefining the snacking aisle, today announced the launch of its first product: a modern twist on popcorn that combines all the flavor and craveable crunch, with corn-free and gluten-free, simple, wholesome ingredients. The announcement coincides with a seed round led by co-founder and tennis legend Novak Djokovic with participation from Bullish, Daxos, Furthermore, Venrex, and several strategic investors.
“Eating gluten-free shouldn’t mean sacrificing taste, texture, or nutrition,” said Novak Djokovic, who’s passionate about clean, functional nutrition. “That’s why Cob resonates with me—it represents everything I value in performance and wellness: thoughtful ingredients, amazing flavor, and real accessibility.”
Cob was founded by serial entrepreneur Jessica Davidoff after a multi-year battle with her older son’s serious medical issues all stemming from his allergy to corn. “We saw over 30 doctors before discovering he was allergic to corn,” says Davidoff. “Once we eliminated all 1800+ corn derivatives from our diets, all my son’s medical problems vanished. I became acutely aware of how pervasive corn is in the American diet: It’s everywhere. Popcorn was one of the hardest things to give up, so I started experimenting with alternatives and discovered sorghum, an ancient grain that pops beautifully and tastes even better.”
Cob’s vision extends far beyond popcorn. “Our goal is to rid Americans of their dependence on corn by creating a universe of insanely delicious sorghum-based, gluten- and corn-free snack foods and pantry staples made the way you would make them in your own kitchen, without GMOs, fillers, additives, preservatives, or artificial ingredients,” added Davidoff. “It’s simple, craveable food that’s good for you, good for your gut, and good for the planet.”
