The Little Potato Company, the number one little potato brand in North America, is helping families bring a little happiness to weeknight dinners this spring with a new seasonal campaign and consumer sweepstakes. Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials, and an online sweepstakes offering exciting prizes for families across the United States and Canada.
“We know spring is a busy time for families, with longer days and packed schedules,” said Heather Jeffares, vice president of marketing at The Little Potato Company. “Our goal is to make mealtime easier while creating little moments of happiness around the table. With quick-to-prepare Little Potatoes and the chance to win an unforgettable family getaway, this campaign is all about helping families enjoy the season together.”
Bring a Little Spring to the Table Sweepstakes
As part of the promotion, one family in the United States and one in Canada will each win a $10,000 travel voucher to use toward a family trip. In addition, ten winners in each country will receive a $1,000 grocery retailer gift card.
Consumers can enter the sweepstakes by visiting the campaign landing page on TheLittleSpringtimeSweeptakes.com or by scanning the QR code featured on campaign creative and in-store displays.
Little Potatoes for Easy Spring Meals
While life gets busier, The Little Potato Company makes spring family meals easier with its line of bagged Little Potatoes and convenient Microwave Ready and Oven or Grill Ready Kits.
- Bagged Little Potatoes, such as Little Yellows and Little Reds, deliver great flavor and can be prepared in minutes using the air fryer, microwave, stovetop, or oven, making them a versatile side dish for busy weeknights.
- For even more convenience, Microwave Ready Little Potato Kits include flavorful seasoning packs families love, including varieties like A Little Hot Honey. Simply place the tray in the microwave, add the seasoning packet, and enjoy a flavorful, family-friendly side dish in minutes.
- For an easy roasted option, A Little Garlic & Parmesan Oven or Grill Ready Little Potato Kits cook in minutes with an added seasoning packet – saving time and effort on weeknight dinners.
Little Potatoes come pre-washed, require no peeling, and are small enough that they don’t need to be cut, helping families spend less time preparing meals and more time enjoying them together.
