Calbee, Inc., a leading Japanese snack manufacturer, has announced the launch of its new “Thick Jagabee Cod Roe Butter Flavor”, a limited-edition addition to its popular Jagabee range. The new flavor will be available at convenience stores across Japan from October 27, 2025, and at other retail outlets nationwide from November 17, 2025, for a limited time until April 2026.
Celebrating Potato Flavor and Texture
Since its introduction in 2006, Jagabee has been celebrated for its unique texture and authentic potato taste. Made from whole potatoes with the skin left on, the snack provides a natural, crispy experience that highlights the essence of real potatoes. Over the years, the brand has delighted consumers with diverse flavors such as Light Salt, Butter Soy Sauce, and Salt-Free Plain varieties.
The new Thick Jagabee Cod Roe Butter Flavor continues this tradition, offering a rich and satisfying taste experience. The combination of mellow butter and savory cod roe enhances the natural sweetness of the potato, creating a flavorful harmony perfect for the colder months.
Distinctive Product Features
The product features a thick, wavy-cut design that delivers a crispy, fluffy texture with every bite. The indulgent mix of creamy butter and the umami of cod roe ensures a comforting, rich flavor ideal for the autumn and winter seasons.
The packaging design showcases a large illustration of “Tarako Jaga Butter” — a popular Japanese dish of steamed potatoes topped with cod roe and melted butter — emphasizing warmth and appetizing appeal.
