Award-winning Indian food brand, Aagrah Foods, has added a vegan-friendly Butter Chicken Cooking Tarka Paste to its growing range of premium Indian cooking sauces, reinforcing its position in the fast-growing world cuisine category.
The new Butter Chicken Cooking Tarka Paste (RRP: £3.75, 270g) combines a smooth, creamy tomato base with a balance of aromatic spices and subtle sweetness. The result is an authentic, restaurant-quality dish that can be prepared at home in minutes.
Unlike a finished curry sauce, which offers a heat-and-serve solution, a tarka paste provides the foundation for a freshly cooked dish. It allows consumers to engage more in the cooking process while still delivering consistent, authentic flavour. Made with slow-cooked onions, tomatoes, garlic, ginger and Aagrah’s signature blend of spices, the paste gives flexibility to customise dishes – ideal for shoppers seeking premium, restaurant-quality results at home without the complexity of cooking from scratch.
The launch comes as the UK ambient cooking sauce category continues to expand, valued at over £1billion and driven by a rising interest in world cuisine and premium at-home dining.
Shezad Aslam, managing director of Aagrah Foods, said: “Butter Chicken has long been a crowd pleaser in our restaurants, and we wanted to make that same flavour experience available for consumers at home.
“Our new tarka paste is rich, indulgent and true to our Northern Indian roots. We’re continuing to see a strong appetite for people wanting to cook authentically at home using premium-quality ingredients that offer both convenience and credibility, and this new addition to our ever-expanding range meets that demand perfectly.”
Aagrah’s restaurant heritage, Yorkshire production base, authentic recipes and growing retail presence provide a strong point of difference in a crowded marketplace. The Butter Chicken Cooking Tarka Paste launch follows the strong retail performance of Aagrah’s range of cooking pastes, with total sales up by more than 40% year-on-year. Its Aagrah Tikka Masala remains the runaway success (+50% yoy).
Beyond its award-winning cooking sauces, Aagrah Foods offers a vibrant range of authentic Indian products, including flavour-packed chutneys, aromatic spice blends and marinades, and breads and snacks such as naan, poppadoms and its popular Onion Bhaji Mix.
As part of its continued growth, Aagrah Foods is committed to expanding its retail footprint further across the speciality, convenience and grocery sectors, supported by an updated brand identity.
