Calbee, Inc. has announced the debut of a new premium snack under its popular Jagabee brand. The first entry in the “Reward Mood” series, Jagabee Reward Mood Spiny Lobster Salt Flavor, will be available exclusively at convenience stores nationwide starting Monday, September 29, 2025, for a limited time until early November.
Jagabee has been a household name since 2006, recognized for its whole potato base, crispy-crunchy texture, and authentic flavors. Market research revealed that the brand carries a premium and rewarding image, inspiring Calbee to develop the Reward Mood series. The Spiny Lobster Salt Flavor combines the umami of roasted lobster with a delicate salt balance, offering a rich, indulgent taste experience.
The packaging highlights a luxurious gold design with a lobster illustration, reinforcing the premium feel. A message space is also provided on the back, making the product suitable as a small gift.
Calbee positions this launch as a new way for consumers to enjoy Jagabee as a personal reward and an elevated snacking choice.
