Doritos debuts its newest flavor, Golden Sriracha, a tangy-sweet chip with subtle heat inspired by Asian flavors like yellow Sriracha, garlic, and onion.
To celebrate, Doritos released a cheeky short film, A Spicy, but Not Too Spicy Plumber, starring Walton Goggins. The film teases, entertains, and embodies the chip’s balanced heat—bold, not overpowering.
The campaign includes a NYC takeover, social media content, and a one-night VIP screening, delivering spice with a wink—perfectly matched for Gen Z’s taste for global flavor with attitude.
